the polling company, inc. is a nationally-regarded primary research and consulting firm based in Washington, DC, with offices in New York City. Established in 1995, the polling company, inc. has a track record with a broad base of clients that have sought research and counsel on a variety of projects, by offering a wide range of primary and secondary, quantitative and qualitative consumer-centric research services, including polls, focus groups, media management, and alternative, cutting-edge research technologies.