We produce research products that have immediate utility to our clients. the polling company, inc./WomanTrend’s work also includes research findings that can be incorporated into the long-term planning needs of our clients. Our cutting-edge research technologies enable us to provide corporations, small businesses, organizations, and public relations firms with the most comprehensive insight and analysis to newly emerging consumer attitudes and trends.

Marketing Plans

Whether promoting a new product or service, or seeking to engaged a specific target audience,  the polling company, inc. offers consulting strategies on a variety of areas, including:

  • Current market trends/ issue environment
  • Overview of target audience
  • Specific marketing/outreach ideations, specific to your objectives
  • Geographic consideration for each strategy

Clients might also seek to include market research data within an existing marketing proposal.  the polling company, inc. is happy to review accessible documents and provide insights as to where the data best fits, or to draft additional versions of a marketing plan including the results of recently commissioned research projects.

Media Outreach

the polling company, inc./WomanTrend is part of a new breed of advisors who have the connections and experience to reach today’s most intriguing media minds. Public relations or political campaigns that rely on reaching opinion leaders and media gatekeepers can count on the expertise, discretion, and credibility of our staff.

The best-planned public relations or political campaign can fall flat if the right tools are not available to carry it out. the polling company, inc. can help create resources such as press releases and marketing materials, or review your existing documents and how they are deployed, and devise a program to match potential strengths and/or weaknesses.

Our staff can also help define a list of resources that may be required to make the best use of the research and analyses conducted for a project. This includes identifying media lists, spokespersons, storyline schedules, media tours, third-party allies, and a recommended plan of action for message delivery.

Issue Advocacy

A vital component of any public relations or political campaign is building and solidifying the support of the American public behind your issue or agenda.

the polling company, inc./WomanTrend can design a grassroots coalition strategy to help generate the “Inside the Beltway buzz” that is necessary to place your issue on the radar screen of lawmakers, the media, and the general public.

Message Research

The information age has dramatically changed the speed, scope, and shelf-life of message campaigns.  Professional research of target markets is an essential first step toward developing a successful marketing and advertising campaign or product launch.

Based on message testing results and client objectives, the polling company, inc./WomanTrend can offer consultation services in the area of message delivery systems including the appropriate messenger.