the polling company

From coast to coast, campaign to campaign.

WomanTrend, a key division of the polling company, inc.

What can we do for you?

the polling company, inc./WomanTrend offers a number of marketing and research-based services to suit all of your needs, including:


We produce research products that have immediate utility to our clients. the polling company, inc./WomanTrend’s work also includes research findings that can be incorporated into the long-term planning needs of our clients…

Qualitative Research

Qualitative research provides data beyond statistical measures and percentages, and focuses on acquiring a more in-depth understanding of one’s opinion on a given subject or issue…

Quantitative Survey Research

Quantitative Survey research helps to confirm theories based on personal anecdotes, observations, and hunches, and, sometimes, it can dispel erroneous conjectures, speculations and presumptions…

Hybrid Research

the polling company, inc./WomanTrend conducts a variety of hybrid research that utilizes both qualitative and quantitative methodologies.  Clients often utilize hybrid research in addition to traditional qualitative or quantitative market research…

Crisis Communication

Being prepared for what could lie ahead should be a cornerstone of any successful business plan. These days, news travels at the speed of a “click” and stories can go viral almost instantaneously, so you must be ready not just with a response but a plan…

Let’s start a conversation today. We look forward to hearing from you!

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