Quantitative Survey research helps to confirm theories based on personal anecdotes, observations, and hunches, and, sometimes, it can dispel erroneous conjectures, speculations and presumptions. Survey research adds objective, empirical evidence to what can otherwise be subjective conclusions and reveals important insights in a scientific and “projectionable” context.
The richest quantitative analysis is derived from combining demographic measures such as age, race, gender, education, region, and income, and interpreting responses to the contextual survey questions. This allows us to compare subsets most important to our clients for purposes of voter or consumer outreach, targeted messaging, marketing and campaign strategies, and education.
the polling company, inc./WomanTrend offers a variety of quantitative services, including: