the polling company, inc.

Who we are

Learn more about the polling company, inc.

the polling company, inc./WomanTrend is a nationally-regarded primary research and consulting firm based in Washington, D.C. Established in 1995, the polling company, inc. has a track record with a broad base of clients that have sought research and counsel on a variety of projects, by offering a wide range of primary and secondary, quantitative and qualitative consumer-centric research services, including polls, focus groups, media management, and alternative, cutting-edge research technologies.

No single firm of its kind has produced more direct research on attitudes, expectations, behaviors, frustrations, desires, motivation, and knowledge of the population. We approach our craft as cultural anthropologists, meaning, we perceive attitudinal or behavioral market research of the public by recognizing the convergence of competing influences on individuals’ activities, responsibilities, thoughts, behaviors, and decisions. the polling company, inc. is proud to be recognized as one of the nation’s most respected market research and consulting firms.

One division of the polling company, inc., WomanTrend, for years has tracked and interpreted the social, cultural, financial, professional and health trends influencing—and being influenced by—women. WomanTrend does more than summarize trend data. Instead, it looks to the greater context of “what it all means” in an ever-changing world.


Brett Loyd

President and CEO

Brett Loyd is the President and CEO of the polling company, inc./WomanTrend, a privately-held corporation currently in its 24th year of operation with its headquarters located in Washington, DC.

Mr. Loyd has served as a Strategy Analyst, Polling Director and Outside Advisor for a multitude of Congressional, Senatorial and Gubernatorial candidates, national political committees, and for 2008, 2012 and 2016 Presidential candidates. Most recently, Mr. Loyd served as a pollster to the Trump-Pence Presidential campaign, becoming one of the few pollsters to accurately forecast the 2016 Presidential Election.

Having experience in both corporate and campaign politics, Brett has provided advice and market research strategies for a variety of lobbying firms, trade associations and Fortune 500 companies. Mr. Loyd has also served as a Lecturer and Consultant for universities and international government relation firms; developing, implementing, and teaching public policy to students, professors, and diplomatic staff representing over 90 countries.

Brett Loyd is a graduate from Iowa State University, and the University of Northern Iowa. He and his wife currently reside in Washington, DC, with their dog Falkor.