the polling company, inc./WomanTrend is a nationally-regarded primary research and consulting firm based in Washington, D.C. Established in 1995, the polling company, inc. has a track record with a broad base of clients that have sought research and counsel on a variety of projects, by offering a wide range of primary and secondary, quantitative and qualitative consumer-centric research services, including polls, focus groups, media management, and alternative, cutting-edge research technologies.

No single firm of its kind has produced more direct research on attitudes, expectations, behaviors, frustrations, desires, motivation, and knowledge of the population. We approach our craft as cultural anthropologists, meaning, we perceive attitudinal or behavioral market research of the public by recognizing the convergence of competing influences on individuals’ activities, responsibilities, thoughts, behaviors, and decisions. the polling company, inc. is proud to be recognized as one of the nation’s most respected market research and consulting firms.

One division of the polling company, inc., WomanTrend, for years has tracked and interpreted the social, cultural, financial, professional and health trends influencing—and being influenced by—women. WomanTrend does more than summarize trend data. Instead, it looks to the greater context of “what it all means” in an ever-changing world.