QUANTITATIVE RESEARCH

Quantitative Survey research helps to confirm theories based on personal anecdotes, observations, and hunches, and, sometimes, it can dispel erroneous conjectures, speculations and presumptions. Survey research adds objective, empirical evidence to what can otherwise be subjective conclusions and reveals important insights in a scientific and “projectionable” context.

The richest quantitative analysis is derived from combining demographic measures such as age, race, gender, education, region, and income, and interpreting responses to the contextual survey questions. This allows us to compare subsets most important to our clients for purposes of voter or consumer outreach, targeted messaging, marketing and campaign strategies, and education.

the polling company, inc./WomanTrend offers a variety of quantitative services, including:

Traditional Telephone Surveys

Telephone polling is typically the simplest and most cost-effective method of studying broad populations, such as adults aged 18+, voters, residents of a particular state or district, or members of a defined demographic group (i.e. race, age, party affiliation), etc.

the polling company, inc./WomanTrend utilizes telephone polls for brushfire surveys, monthly omnibus surveys, benchmark polls, tracking polls and Election Day surveys of actual voters.

Online Surveys

Online, web-based surveys are an effective mode for data collection within populations who are easily identified, and among individuals who are similarly situated, such as members of an organization or association, residences of a specific area, a group of professionals, or a special needs group. An Internet survey is the perfect option if your client has access to respondent email lists.

One of the many benefits of web-based surveys is that participants can complete the survey at their own convenience, any time day or night. Participants will receive an emailed invitation along with a URL address and a one-time use user ID and password to participate in the survey.

E-mail, Postal Mail, and Facsimile Questionnaires

When the population of interest is narrower, such as readers of a particular publication or professionals in a specific field, surveys send directly to targeted respondents via e-mail, postal mail, or facsimile, are often more effective and yield more complete results.

Intercept Surveys

Intercept surveys entail approaching people present at a particular location (a shopping mall, restaurant, or grocery store) or event (a conference, workshop, or lecture) and inviting them to complete a survey—typically on paper or via a handheld computer.